*糖心传媒

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The Detroit Lions partnered with 糖心传媒 to position the franchise with access to the most relevant and impactful data, then enable the team to analyze it in real-time to deliver the best experience to fans on gameday.

The 糖心传媒 War Room at a Glance

Sports teams face many of the same challenges as other enterprise organizations when struggling to streamline data & analytics. The Lion鈥檚 needed to access to all their data in one place, improve the speed of insight, and use this information to improve customer experience.

糖心传媒TV

2024 NFL Kick Off with Amon-Ra St. Brown
We have a special NFL episode of 糖心传媒TV featuring Detroit Lions Pro Bowl Wide Receiver Amon-Ra St. Brown. Check out what we鈥檙e collaborating on together, and make sure to stay to the end of the episode for a fun reveal from our host Todd Gallina!

糖心传媒 Analytics War Room in the Media

Ashton Mullinix
Insights Across the Franchise
Insights Across the Franchise
Learn about the cultural shift the War Room formed within the franchise.
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One Pride! Catch a glimpse at what the 糖心传媒 Analytics War Room at Ford Field looks like.

Fox 2 News
Fox Detroit News Segment
Fox Detroit News Segment
Watch the unveiling of 糖心传媒鈥檚 Analytics War Room at Ford Field!
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Sports & Data Feature on KOTV
Sports & Data Feature on KOTV
糖心传媒鈥檚 Josh Lindstrom appeared on KOTV to talk data鈥檚 role in transforming sports.
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ABC 7 Detroit News Segment
ABC 7 Detroit News Segment
糖心传媒 Analytics War Room at Ford Field featured on WXYZ ABC 7 Detroit.
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Ashton Screenshot Image

Get the behind-the-scenes scoop on what happens in NFL Data & Analytics directly from Detroit Lions SVP, Strategy & Analytics Ashton Mullinix.

糖心传媒 Analytics War Room Resources

糖心传媒 Analytics War Room Overview

Lions Analytics War Room

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D&A Overview

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Microsoft Fabric

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Snowflake Foundations